What have you learned from your audience
feedback?
Throughout
the project I have sought advice and opinions from peers and friends, to identify
what I needed to improve or include within my work. Initially, we created a
survey using an online survey tool to gather information on our target
audience, as well as people who were older, or preferred a different genre. We
asked them several questions relating to their age, music preference, what they
enjoy within a music video, if they liked our mood board and which features
they would want to see in our video. The information gained from this survey
was incredibly valuable, as it allowed us to understand what was liked and
disliked within a music video, from people in and around our age group. The
majoring of people surveyed were 15-18 years old and the most popular genre of
music was alternative. This helped us narrow down our target audience, to
people of our age who listen to Alternative music. We then went onto research
various ‘Tribes’ using UK tribes to define various groups who would watch our
music video and enjoy the song. When asked what they liked in music videos, we
gained ideas from their responses, such as ‘casual scenery shots’, ‘fun’ and ‘the
artist singing in it’. The feedback we got concerning our mood board was
positive, meaning we were on the right track to creating an enjoyable music
video. Two responses showed that it was not to the audience members liking,
because they weren’t interested in this style of music. We realised that we
could not make our video appeal to everyone, so we chose to focus on the
comments from our chosen target market, in order to get realistic responses and
helpful feedback that could improve our video. We gave them several ideas we
had in mind for our music video and asked them to rate them on a ‘love or hate’
ranged scale. They all received good feedback and it showed us we had the right
ideas for our video, as what we suggested appealed to our target audience. Overall,
the majority of people either loved or liked our ideas, indicating that our
video was suitable and plausible.
Once
we had created our music video we asked several of our friends and peers to
give feedback on how well we had done, and what we needed to improve. We
designed a simple questionnaire that focused on what they liked, didn’t like,
what they thought about Rosa-Leigh, and what we could improve in the video. Again,
we asked people who were in our age group as they were the focused market for
the video; however we sought feedback from people who were slightly older also,
to see if the video could reach a more mature level in the industry. We got a
variety of feedback, as it was down to personal taste. Some people didn’t like
the effects we had used, whereas other people loved them, and various other
contrasts like that arose within the answers we were given. We understood that
not everyone really enjoyed our video and didn’t like various elements, however
we chose to improve only the things we needed to, based on the feedback Mr.
Ford gave us. We felt that comments such as ‘include less outfit changes’ had
been accounted for in our research and planning and kept with the theme of our
video, therefore we chose to keep this element in our video, as we felt, even
though a minority didn’t like them, the general consensus was that they worked
well within the genre of our video.
The
feedback from Mr Ford included improvements for our video that he felt was necessary
to improve our grade for the finished product. Comments such as ‘the fence
doesn’t work as a background’ were suggested, and made us think about the
quality of our video, causing us to re-film various shots, as the backgrounds
weren’t professional enough. Upon editing the re-filmed footage we found that
it improved the quality of our video by changing the scenery in which we shot
the video, and we both found we liked it better too. Mr Ford also supplied
feedback for our digipak and magazine advert, helping us to improve our marks
and the overall style of the texts. Verbally, he told me to change the volume
button on both products, to which I responded with second drafts of my work, excluding
the elements previously mentioned. When marking my second draft, he gave me
further improvements that ensured I gained full marks for both products. After
taking his advice and amending my digipak and advert, I was much happier with
the overall design of both texts, as I feel they are professional and suitable
for the genre and representation of my artist.
No comments:
Post a Comment