How effective is the Combination of Your
Main Product and Ancillary Texts?
When
creating the video, digipak and magazine advert, I tried to make a clear link
between them all, however the link is strongest between the digipak and
magazine advert, as visually follow the same theme. The video, influenced by
nature, means there is a link between the sunflower images and the flowers
included in the video, however when looking at existing examples of these
products, I found that artists such as Alt
J and Julianne Barwick have
released album artwork and posters, that only loosely resembles videos for
songs that are featured on the album. I have followed this convention as I
believe a particular location used in one video, shouldn’t dictate the whole
image of the album or advert. The only link to the video I have used on both
the digipak and magazine advert is the mention and listing of ‘Afternoon’ – the
song title.
I
have followed the same pattern on both the digipak and advert to create a
unique brand for Rosa-Leigh. Although it may be similar to existing brands, the
sunflowers, as a motif, is used as a background on the poster, triggering a
link between the advert and the album cover, as that too uses the sunflower
image. I have also used the swirl from the inside panel of the digipak, on the
advert, to create another, more subtle, attempt at linking the two products. I
have also chosen to use the same font displayed on the front and back panels of
the digipak, on the magazine advert. ‘Never let go’ struck me as a very
decorative and appealing font, giving the digipak a homemade feel because of its
handwritten nature. The reason I wanted to choose, and later on, chose, a
handwritten style text, was because I had ideas of making a homemade style
video, such as those of Lana Del Rey’s, and
I feel the handwritten text links to those elements of the video. The elements
to which I am referring are, sections of footage where Rosa-Leigh talks, laughs
and isn’t putting on a show for the cameras; she is just being herself. I think
not only does this footage make her seem down to earth, but the homemade, handwritten
link to the digipak creates a brand for the artist, of a sweet, nice and down
to earth girl. The text in all three products is white, therefore banishing any
dark connotations that black has, in exchange for a pure, clean colour that is
associated with ‘good’. This then adds to the final image of a light-hearted
video, digipak and advert as the text is easy to read, appealing and contains
only good connotations, showing Rosa-Leigh in a good light.
The
advert and digipak both contain the record label logo, to distinguish
Rosa-Leigh’s brand and career. I chose Island Records as it is a well-known
label who sign some of the most popular and successful bands in the industry.
By using the logo on both products it makes it clear to the audience that
Rosa-Leigh is an esteemed, up and coming, successful artist, as this record
label is trusted for signing high quality artists. ‘Rosa-Leigh – A Beautiful
Life’ has been made extremely visible on both ancillary products so there is no
confusion as to who these products belong to and what they are promoting. Inspired
by Lorde, Kate Rusby and PJ Harvey, I chose to create the advert
and digipak without using an image of Rosa-Leigh. Not using an image of the
artist and letting their name sell the album, instead of their looks, gives an
impression of high status within the music industry, as it should be about the
music, not their appearance. I believe the link between my digipak and magazine
advert is strong, and reflects the natural scenery within the chosen footage,
as well as the down to earth personality of Rosa-Leigh that we tried to convey
within the video.
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