Initial Feedback for our Music Video

Draft Feedback

We asked 25 people in our age group to fill in our short questionnaire about our draft music videos. We gave them the option of giving us feedback for the first and second draft to get a wide range of opinions and feedback. The majority of people surveyed liked our video and recognised the effort that went into producing the video, however, there were a few people who weren't part of the genre that the music video was aimed at, therefore, they didn't like the video as much.

We got lots of positive feedback about several elements of the video including the use of nature, the styling of the artist, the use of bubbles, the happy atmosphere of the video and the different effects. We acknowledge that not everyone shared these opinions however the general consensus was that these elements worked well in the video.

Comments such as "Maybe less outfit changes" have been accounted for in our research and planning as that is the style of music video we chose to create, the majority of people found her styling was interesting and visually exciting. "The mirror shots don't work" was another comment used by a few people and we feel justified in using those effects as it creates a psychedelic feel that matches the song.

The audience noticed backgrounds that we wished to change, showing that the improvements made in our second draft were necessary and suited the video. We feel it is important to gain feedback from our target audience in order to see what effect our video has on them and to gage whether or not our video is successful.

How to improve our Video

 

 

This screenshot has been taken from the mark scheme and will help us to distinguish what we need to do in order to make our video a level 4.

We are currently at a high level 3/ low level 4 and we wish to push our grade up even futher to get the highest mark possible.

Based on Mr Ford's feedback we know what we have to change, and we can judge that feedback against the mark scheme to see which aspects need improving.

 

We think we have achieved holding a shot steady where approprite as we used a tripod for the shots we knew needed to be steady, and then panning for the more up-beat nature shots.

 

However, we need to improve framing a shot, including and excluding elements as appropriate. Several shots need improving because of things that appeared on the camera that we were not aware of when filming, such as a changing of set in the attic shots, and concrete blocks in the shots where a fence in used; this also reflected in the feedback we recieved.

 

This then links to selecting mise en scene, including colour, figure, lighting, objects and setting as the attic shots and shots that included a fence are not up to the high standard we wish to achieve. In order to achieve higher marks we will re-shoot this footage with more suitable location and setting within the scene. We plan to film the attic shots in an exterior location to match the rest of the video, and we will ensure there are no fences that occur within our framing of the scene. We plan to change a few outits also to accomodate for the cold weather, however the fabrics will still look summery to tie in with our genre and theme of video.

 

When creating our final version we will ensure that sounds with images and editing is appropriate for the task. We will ensure that the lip syncing is perfect and there is no delay or increased speed of singing to make our video look professional and to make it a level 4. 

Feedback for Draft Music Video

Feedback for First Draft Music Video.docx

We have been given feedback from Mr Ford for our first draft music video, and we have recieved a top level 3/ low level 4. Based on this feedback we plan to change several shots.

• We will film the three interior shots outside as we agreed that it didn't flow with the rest of the video. We plan to use similar locations as previously used, such as Ellie's garden, the pavillion and Holly's garden.
• We will also change the shot where Ellie is laying down on the ground, as we all agree the angle is off and not as neat as the rest of the shots. Luckily, when filming on the day we agreed to film that same shot in a different way, so we have footage of Ellie standing up and singing in her garden.
• We will reshoot the shots that use a fence in the background. In total this is three seperate shots, two where she is sat in front of it and one close up shot. We can also refilm these in the same locations as mentioned above as they worked before and look good in the video.

We plan to refilm these either this week or next, as this will then allow plenty of time for further reshoots and editing, as well as creating a second draft to recieve final feedback on.

Further changes to Magazine Advert

It was suggested to me to adhere to the rule of thirds; something which I had previously thought about but not made clear within my work. This screen grab shows the page divided into 15 large squares from the top of the page to the bottom, therefore each third is 5 squares high. I have ensured 'Rosa-Leigh, A Beautiful Life' remains within the top third, the spiral and 'new album in the middle' and the remainder within the last third. 

I feel it separates the page up nicely, giving everything it's own space, meaning the page is not crowded. The spaces are roughly equal and everything centred, therefore I feel that adhering to the rule of thirds has improved the layout and overall image of my magazine advert, even if it is only a slight change in movement. 

Changes to Magazine Advert and Digipak

After evaluating the feedback from Mr Ford, I made appropriate changes to my designs. I have amended only the front and back covers to ensure that they look professional and neat. I have changed the image on the front cover and have removed the volume button, as Mr Ford advised this. I have also made the font smaller on the back cover, so it's not as close to the sides of the digipak. I have done this so the layout is more effective and the words can be easily read without fear of bending or being cut off in production.

 

I also removed the volume sign from my magazine advert, as Mr Ford advised I should. I definitely prefer the new design, as looking back on my old advert I can see that the volume button does not fit in and is too large for the page. The largness of the image is down to the image being stretched and it therefore looked distorted. Instead I have used the swirl featured on the inside of the album digipak, and I think this looks much better. I have included two star ratings instead of the one, and I have altered the sixing of the text to make them easier to read.

 

 

 

Feedback for Digipak and Advert

Digipak:

 

I was given 9/10 for the design and draft of my digipak by Mr Ford, and the feedback he gave me was to change the volume button as it was too distinctive as being Apple's. This links to verbal feedback he also gave me a few days before the deadline, in which he said I could ether remove it or attempt to create my own. Verbally, he also mentioned changing the size of the text on the back cover, so the first and last track names weren't too close to the edges of the panel.

 

To accomdate this feedback I have changed the front cover so that the volume button is no longer included. I understand how it was recognisible as Apple's, and therefore not suitable to use on my final digipak and have attempted to create a professional album cover using only the background photo, text and the blue sticker effect. To create a plain background instead of the volume button image, I have used the same photo on the front as is included on the back. This means the back and front cover are essentially the same, just including different styles of text.
 

 

Magazine Advert:

 

I also got 9/10 on the magazine advert; just like the digipak , Mr Ford felt the volume button was the problem. However, after looking at my advert again, I also felt that the volume button was too large and distorted due to the blurred effect created by stretching the image. When developing ideas for changing the volume button on my magazine advert, I sought advice from George as we both knew eachothers ideas and felt we could help one another. He suggested that I include more star ratings, to not only break the magazine advert up a little and create more room, but to also give Rosa-Leigh more credibility and make her an even more esteemed artist.

 

When deciding on how the change my magazine advert I knew I had to remove the volume button, therefore decided also to use the image above on the advert, as a background. I then knew I needed to change the layout to compensate for the gained space within the layout. Because the image ties the digipak and advert together, without the volume button I also decided to play around with an added link; the swirl featured on the inside of the digipak.