Final Video

Evaluation of our Progress

We have made the first draft of our music video and so far we are happy with it. There are only a few shots we are not entirely happy about and we plan to shoot these again, as well as other shots that the feedback indicates we need changing.

We are unhappy with the attic shots as we do not feel it ties in with the theme of our video, therefore we plan to shoot those in an exterior location, similar to the ones also used in our video. After already re-shooting the attic shots once due to incsuffiecient light, we thought these were more imporved and appropraite to use, however when watching them with the rest of the footage, we can see it doesn't look right and doesn't portray the ideas we had for the video. We plan to keep the same outfit for the refilm as we really like the burgandy dress that Rosa-Leigh wears.

 

 

We may consider re-shooting the fuzzy & blurred nature shots that we used to create a homemade, vintage effect, to see if they make the video look like a better quality.

 

When editing the footage we found no major problems arose, and we were able to successfully create our draft before the deadline. Because the footage was on George's iMac we could not edit the footage in school, so we used free periods and after school time to create our video, whilst working on our Digipak's and blogs at school. We found this was actually a good thing as even though we could only edit at home, we managed to get everything else done, and finish the video with days to spare. Editing the video, although fun, was stressful at times because shots we had taken did not look good at first, but with editing and transitions, cutting at appropriate times and coordinating it with the music, we managed to make it work.

 

We both think that working as a team on this project so far has been beneficial, as the work load has been shared, and time has been spent together editing and working on our joint blog.

Music Video - FIRST DRAFT

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DRAFT DIGIPAK

Planning the Digipak

Car shots

This music video incorporates Katy Perry sitting in a car looking out at the natural scenery. We will also be incorporating this into our music video although our artist won't be singing whilst in the car, like Katy Perry is here. 

Even though this video is not english, the same idea has been used to film shots inside a car. The shot of the two people in the back seat is good, however we plan to film Rosa-Leigh in the passenger seat, with her hands out of the window.

At the beginning of The Black Keys music video they use an inside the car shot for only a few seconds but it is at a similar angle to what we ant to use but more panned to the left so that you can see the artist and the natural scenery outside the window of the car. 

Styling

In this music video 'Daughter' is wearing a jumper which our artist Rosa-Leigh will be wearing something similar to, 'Daughter' is also wearing summery clothes which is another style we are using in our music video. 

In this music video, 'HAIM' use some of the hair styles we would like to use on our artist such as long hair, messy hair, curly hair and some hair tucked behind their ear. They are also wearing summery clothes and dresses. 

The style of Lana Del Rey's clothes in this music video which are very summery clothes are very similar to the clothes Rosa-Leigh will be wearing in our music video. Also 'Lana Del Rey' is wearing different clothes in different shot which we will also be doing in our video, me and Holly decided that we would keep the same necklace on Rosa-Leigh throughout the video even when the clothes change in the different shots, just like this video does.  

Representation in our music video

Rosa-Leigh is a nice, talented girl, whose voice makes her unique, not her body. Whereas, artists in many other videos are provocative, sexualised, and adhere to the male gaze, giving themselves an audience by dressing in minimal clothing and dancing wildly. In a world where girls are seen in a more sexualised way, Rosa-Leigh is a positive role model, reflecting that not all teenagers are 'wild child’s’ and have sensible careers and can be passionate about the things they love. Females need a role model to look up to, as lots of celebrities are in the media for the wrong reason, and behave badly in their music videos, just so it catches people's attention. Rosa-Leigh will be different and more like the artists Lana Del Rey and Ellie Goulding, as they seen as strong female artists that don't appeal to their audience for minimal clothes and wild dancing.

The fact we are basing our video on the natural world, using exterior shots that compliment Rosa-Leigh's natural beauty, shows nature in a good light, as the positive atmosphere that stems from sunlight, trees and greenery, influences the audience to react with feelings of being happy. Instead of using a setting that portrays nature in a bad light, or emphasises the modern world of man-made structures and buildings, we have chosen to show people the natural world through exterior shots, displaying trees, mountains, the sky etc.

The two groups we are appealing to are the Indie Scenesters and the Young Alts. Because we are targeting our video at these tribes, means they will be able to relate to her music and her appearance, as Rosa-Leigh adopts a fashion like the ones they follow. Her almost vintage look, love of jeans and jumpers and shopping in the same shops they do to buy clothes.  The way the tribes react to the video will define how people look at them, as if they don't like the vintage, home-made, natural aspects then they can be seen as uncaring about the world and the environment, spreading negativity about them and not adhering to the stereotypes of their tribe; possible puttingpressure on them to comply to the things they are supposed to like, such as Vintage fashion.  

Rosa-Leigh's Influences

Hair and Make-up choices

Because we want to achieve a natural style, we plan to use a minimal amount of make-up, much like what Rosa-Leigh is wearing in the picture. To achieve this for our video we can use:

Great lash mascara from Maybelline as it isn't over the top and doesn't promote the 'false lash effect' like other mascaras do. A thin amount of this would darken the eyelashes, and extended them slightly, still making it look natural, although more enhanced. 

Even though Rosa-Leigh already has nice, clear skin, if we wanted to highlight certain bits and touch them up, a colour match foundation would be the best thing to choose. It would match the colour of her skin, meaning it wasn't obvious she was wearing any, and no marks or lines around the neck would show because of the two tone colour difference. 

Max Factor Infinity Lip Tint is a useful tool because it colours the lips, and the colour lasts for hours. The colour is more subtle than pasting loads of lipstick or lip gloss on, as too much lipstick can look really false and lip gloss makes the mouth too shiny, and too much creates a slimy stringy look. A subtle colour would suit Rosa-Leigh, either the Marshmallow colour or even the Berry Burst. 

For Rosa-Leigh's hairstyle  flowing loose hair will be more effective in the video than hair that is tied up and can't move anywhere. The influence of the wind and dancing will mean the video is more relaxed and free, demonstrated by the way her hair moves. We can style her hair as either straight or tousled. 

For both effects we will need to use Hairspray to ensure the hair has volume and stays in the style we choose. An extra strong hold can be used to ensure this happens. 

Even though Rosa-Leigh's hair is naturally straight, a pair of straighteners can be used to either define pieces of hair or curl the tips, creating a wavy look. Her straight hair (as demonstrated in the top photo) can be achieved by running the the straighteners 

through, holding the hair in place with spray.

L'oreal matt and messy salt spray can also be used, however using too much can make the hair look clumped and wet. Scrunching the hair up and applying some spray adds a tousles messy look to the hair, adding more volume too. This would be a good look for Rosa-Leigh, similar to the photo above. 

Styling Choices

This style of clothing has been selected for it's light-hearted and fun connotations that link to summer and sun, something we plan to include in our video. The choices of dresses or shorts for Rosa-Leigh highlight her natural femininity and beauty, making her appeal to other teenage girls as a role model and someone to look up to, and to also appeal to the male population. Although we are not exactly adhering to the male gaze by dressing her provocatively and sexualising her, we are still making her look presentable and pretty, to appeal to a wider range of people. It's not showy, it's not over the top and it doesn't adhere to pop/mainstream outfits, making her more endearing and letting her personality shine through, not dressing her up in a wild outfit (such as Miley Cyrus or Lady GaGa) for attention.

Dresses have been used as they blow in the wind; creating an almost model style look that will be achievable in the exterior shots. Light jewellery such as a single chain necklace, dainty stud earrings and possibly some rings, will be worn, adding a subtle touch to the outfit and making it more classy and feminine. Because the video is less showy and performance, flat shoes will be worn making it more casual and fun; allowing Rosa-Leigh to dance around, creating quirky shots for the video that the target market enjoy. It also makes the video a lot more personal, as the connotation of heels and rising above other people in fame superiority makes the video more formal, whereas watching a video you can relate to, ties the audience to the artist, and may influence and attract them more.  

Artist Biography

Rosa-Leigh

Originally from Leicester, Rosa-Leigh moved to London in order to be discovered singing and performing on the streets. After only 8 months of performing in cafe's, pubs and bistro's, Rosa-Leigh was scouted by Island Records and a year later she released her first album 'The Beauty Of Life'. Her music is soft yet energetic, matching the faint lyrics that feature in many of her songs. She is well known for both her style and songs, as she takes on a confident yet quiet persona, showing her music style through her fashion choices. After playing V Festival this year, Rosa-Leigh is doing an album tour up and down the UK, starting in December 2013 through till March 2014. Rosa-Leigh over the years has been influenced by many artists like Lana Del Rey, Birdy, Tom Odell and Jake Bugg. They have inspired some of her latest singles, and her duet with Tom Odell features on the album.    

Artist Comparisons

The quiet and subtle look of both Rosa-Leigh and Birdy stems from the serene expressions and the waterfall of hair. The pale clothes and minimal make-up make the two similar. Their music differs slightly as Rosa-Leigh's voice is more subdued, yet Birdy's is more pronounced. 

Ellie Goulding isn't afraid of giving a good performance, much like Rosa-Leigh. They both play the guitar and sing at the same time, however have been known to perform without their instrument to give the crowd a good time. Ellie's soft voice can sound similar to Rosa-Leigh's however, Rosa-Leigh is less mainstream, taking her music on a more alternative route.

Her look is similar to that of Lana Del Rey's, donning the more elegant and naturally beautiful style. Their music has been known to take a more sullen and repressed sound, slower songs are usually the most heartfelt and emotional. Their upbeat songs still contain an element of the slow sadness found in their other tracks.

Artist Twitter Account