Evaluation Question Four

Please pause on the shots containing text in order to read them; as for conserving memory, they are only 5 seconds long.

Music Video - FIRST DRAFT

Risk Assessment

When filming, it is important to weigh all the risks and calculate how safe it is to film in different locations. When selecting our locations we had safety in mind, however there are still some thing we must be careful of when filming. 

This photo, although not being Holly's actual attic, represents what it looks like, how much space there is and the positioning of the beams. When testing out if the location was good to film in, we placed white sheets on the back of the beams, so the beams were still visible yet the attic was turned into a white landscape. The fact the beams are still visible, and the fact George (who is around 6ft) can stand up straight without hitting his head, means that looking where you are going and being sensible will not cause any head injuries, as the beams are clearly seen. 

Also, to get to the loft there is a hatch in which you climb to using ladders, when filming, we are using the other side of the loft so there is no chance of anyone falling down the hatch and hurting themselves. For extra safety we can put a box that is stored in the attic over it, so no-one can step near it. Because it is a loft, insulation has been used around the edges, just behind the beams. Even though we are filming in the centre (roughly where the carpets are in the image) there may still be a chance that you step on the insulation, however we have thought of that; clearly informing whoever is in the loft that the insulation is there, and telling them not to go beyond a certain point. Holly and her mum use this attic all the time and no injuries have been sustained, meaning that sensibility and common sense will keep anything from happening. 

When filming anything in George's garden, sensible footwear can be worn, and as we don't plan to incorporate long shots into our music video, they can be as stable as possible, possibly running shoes or trainers. This will make sure that when dancing or simply walking round the garden, our artist can remain comfortable and also not tread on anything that may be in the garden, such as thistles, bark or insects. The same can be said for Holly's garden too, as we also plan to film some shots there. For Holly's garden stable shoes to need to be worn for the same reason, as our filming takes place near flower beds and soil, something none of us probably want on our feet. It also means she won't slip if the grass is wet, or if it suddenly starts raining, she can safely run inside. When filming, the weather may be difficult to predict, meaning we will have to set a date to film, and if the weather isn't on our side we can film the interior shots. For some of these scenes outside, because we are doing a patch-work video with different outfits and styles, a raining shot would work nicely. However, we cannot allow our artist to become too cold or wet, so the option of jeans or jumpers need to be available, choosing a different outfit for every outcome of the weather, to ensure she stays safe and doesn't get ill or catch a cold. 

Gilmorton Pavillion is another place we are thinking about filming, and have planned to film. We are using the field at the back to create purely green shots, as only trees can be found in the background. 

For this shot we will need to walk through Gilmorton to get to, however, paths are available to use along the roads, or we can walk from George's house which involves walking through a close. Either way road safety must be taken into account, crossing in appropriate places and ensuring no cars are around when doing so. When we are there shoes must be worn, like in all exterior shots. 

When filming the interior car shot, our artist will be sat in that seat, however as it's an english car, the driver wheel will be just to the left of the camera. When filming we need to make sure we choose a confident and safe driver, such as a parent, as we need to ensure that no crashes occur. The camera cannot obstruct the drivers view or movement, as the most important thing is allowing him or her to drive properly. Rosa-Leigh will be sat in the seat pictured, her hand out of the window and her hair blowing. When filming we must make sure we are in locations that allow for her hand to be out of the window, that aren't too close to road signs or hedges, making sure the shot is safe to take. We can complete this shot down either Ashby Rd. or the road from Bruntingthorpe to Gilmorton. The camera may slide on the dashboard, however someone can lean through, without disrupting the driver as there is enough room. 

Out of Focus

Noche Nada by Givers includes many different shots, most of which blur out of focus and then cuts to a refined shot that is in focus. This effect is good because it keeps the audience entertained and adds a home-made video aspect to it and it's not clear cut and professional, it blurs lines and colour to create a unique video.

Summertime Sadness contains blurry shots due to the vintage effect, which makes the footage out of focus.

This effect has been achieved with experimenting with water, creating a distorted and blurred effect, something our out of focus shots hope to achieve.

Daughter uses some out of focus shots in their video which they use to move from one band member to another as a transition but without cutting/editing. 

Car shots

This music video incorporates Katy Perry sitting in a car looking out at the natural scenery. We will also be incorporating this into our music video although our artist won't be singing whilst in the car, like Katy Perry is here. 

Even though this video is not english, the same idea has been used to film shots inside a car. The shot of the two people in the back seat is good, however we plan to film Rosa-Leigh in the passenger seat, with her hands out of the window.

At the beginning of The Black Keys music video they use an inside the car shot for only a few seconds but it is at a similar angle to what we ant to use but more panned to the left so that you can see the artist and the natural scenery outside the window of the car. 

Bubbles

Even though this song belongs to a more dance-y genre the video is based around giant bubbles. Even though this is slightly different to our idea, the basics are the same; the video contains bubbles and they are accepted as normal and playful, making the actors dance. They have a positive effect on the audience.

Unfortunately this is the only music we could find that uses bubbles, but we are hoping to give the same type of effect that their bubbles give to the audience which is a happy, playful and fun.

 

Intro Text

These videos have the song title and artist displayed at the beginning of the video, something that we are keen to experiment with and include in our video also. 














Our idea is to place white handwriting style text over the top of either sky or tree shots, that will allow the words 'Rosa-Leigh' and 'Afternoon' to stand out. This is achievable on Final Cut Pro X as we can also add transitions to let the text fade in, out or slide onto the screen. 

No lip syncing

Even though HAIM are in the video, they don't sing in the video until the end; therefore the lyrics are played over other types of footage, not videos of people singing along. In our video, there are a few lines of the words 'aah' however we have not shown Rosa-Leigh singing them, we are using footage of her in the car, but not signing along - like they have done here.

In this video, Alex doesn't sing along yet the song is evidently playing. The music of the action that occurs is also played over the top, adding another layer of sound to the song. The fact he doesn't sing along shows how we want to achieve our effect of having a few lines without Rosa-Leigh singing along too.

Natural scenery

Lana Del Reys "Video Games" music video uses lots of natural and outdoor shots that are similar to what we will be using in our music video.

'HAIM' use natural scenery all the way through the video like we will be doing with our video to create a relaxed, calm and natural effect on the audience.The colours through the video closely relate the the colours we will be using. At the end of the video they use a car to leave in which also gives the audience a sense of happiness and makes them feel even more relaxed because then you realise they were just having fun. We're using a car in our music video but Rosa-Leigh is in the car relaxing looking at the natural scenery out the window giving the same effect to the audience as 'HAIM'.

Shots from Above

In Noche Nada by Givers, the actors are filmed lying on the ground at around 3:06. We hope to achieve this look in our video too, filming Rosa-Leigh singing on the ground, her hair displayed in a similar position.

At around 1:05 in the video (and displayed as the image above) Hayley Williams from Paramore lies down in the cards and is filmed from above. Although we are not zooming out, we are attempting the technique used in Noche Nada, this is still a good representation of what we hope to achieve and where we got the idea from.

Locations

We have searched for and found our locations on Google Maps. These are possible places that can film either natural exterior shots or shots in which Rosa-Leigh is singing. 

Narborough Cycle Track 

Bruntingthorpe to Gilmorton

Ashby Rd. Leire. 

Town Thorns. Rugby.

Seefeld, Austria. 

Gilmorton, Georges Backgarden.

Locations in the Music Video

hollygeorge1's photostream on Flickr.

Styling Choices

This style of clothing has been selected for it's light-hearted and fun connotations that link to summer and sun, something we plan to include in our video. The choices of dresses or shorts for Rosa-Leigh highlight her natural femininity and beauty, making her appeal to other teenage girls as a role model and someone to look up to, and to also appeal to the male population. Although we are not exactly adhering to the male gaze by dressing her provocatively and sexualising her, we are still making her look presentable and pretty, to appeal to a wider range of people. It's not showy, it's not over the top and it doesn't adhere to pop/mainstream outfits, making her more endearing and letting her personality shine through, not dressing her up in a wild outfit (such as Miley Cyrus or Lady GaGa) for attention.

Dresses have been used as they blow in the wind; creating an almost model style look that will be achievable in the exterior shots. Light jewellery such as a single chain necklace, dainty stud earrings and possibly some rings, will be worn, adding a subtle touch to the outfit and making it more classy and feminine. Because the video is less showy and performance, flat shoes will be worn making it more casual and fun; allowing Rosa-Leigh to dance around, creating quirky shots for the video that the target market enjoy. It also makes the video a lot more personal, as the connotation of heels and rising above other people in fame superiority makes the video more formal, whereas watching a video you can relate to, ties the audience to the artist, and may influence and attract them more.  

25 Word Pitch

Media Experimentation

• Created using the app 'Video Star' which allows you to record footage and create your own music video
• Effects can be chosen from a menu and I experimented with the mirror, duplicate frames and Kaleidoscope effects.

 

• For this video I filmed through a Kaleidoscope to see what the end product would be 

 

Top Tips - Director of Photography

• 2 or 3 lights to light an artist
• More lights for a group or band 
• Use digital camera graphs to check the exposure of the shot
• All about timing 
• Filters can be used
• Keep it simple, use smaller lights
• Outside, use the sun

Top Tips - Directors

• You have to have a clear vision
• Focus on the set, shot, lighting etc - bring everything together
• Think about what your strengths are
• Pay attention to detail

Top Tips - Choreography

• Work on angles, silhouettes
• Movement shows a story
• People who deliver the performance have to look right with the choreography
• Change something that has been done before
• Film it then watch it back to see if it looks good on the screen, you see what other people see

Top Tips - Make up & Costume

• Be observant 
• Dark lighting means stronger make up so the features of the star stand out 
• Go for a style e.g. shocking, beautiful, unique
• Have fun with the styling
• Plan time carefully
• Look for references in style e.g. out of magazine
• Research and develop outfits
• Simple idea, executed really well

Top Tips - Art Director

• When making a music video you can either go to a location and change the way it looks using props etc or build a set in a studio and dress it exactly how you want it
• Think how it would look on screen when filming and setting up location
• Have a lot of style references 
• Have a clear idea of what you want to film 
• Be realistic within time frames
• Cast someone you know will give you a good performance and look good in the video